TY  - BOOK
AU  - Kelley, Lary D.
AU  - Jugenheimer, Donald W.
TI  - Advertising Media Planning: A Brand Management Approach
SN  - 9788120325296
U1  - 659.2 
PY  - 2004///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Marketing
ER  -