TY  - BOOK
AU  - Sharma, Sangeeta
AU  - Singh, Raghuvir
TI  - Advertising: Planning and Implementation
SN  - 9788120329737
U1  - 659.1 
PY  - 2006///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
ER  -