TY  - BOOK
AU  - Wells, William
AU  - Burnett, John
AU  - Moriarty, Sandra
TI  - Advertising: Principles and Practice
SN  - 9780137833665
U1  - 659.1 
PY  - 1998///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
ER  -