TY  - BOOK
AU  - Stafford, Marla R.
AU  - Faber, Ronald J.
TI  - Advertising, Promotion and New Media
SN  - 9788120327399
U1  - 659.1 
PY  - 2005///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Advertising
ER  -