TY  - BOOK
AU  - Shimp, Terence A.
TI  - Advertising, Promotion and Other Aspects of Integrated Marketing Communications
SN  - 9780324593600
U1  - 659.1 
PY  - 2010///
CY  - New Delhi
PB  - Cengage Learning Pvt. Ltd.
KW  - Advertising
ER  -