TY  - BOOK
AU  - Rao, Vithala
AU  - Steckel, Joel H.
TI  - Analysis for Strategic Marketing
SN  - 9788131701607
U1  - 658.802 
PY  - 2006///
CY  - India
PB  - Pearson Education Asia Pte. Ltd.
KW  - Strategic Marketing
ER  -