TY  - BOOK
AU  - Totten, John C.
AU  - Block, Martin P.
TI  - Analyzing Sales Promotion: How to Profit from the Power of Promotion Marketing
SN  - 9788170941897
U1  - 658.81 
PY  - 1995///
CY  - New Delhi
PB  - Vision Books
KW  - Advertising and Sales Promotion
N1  - Sales Promotion Audiences; Consumer Sales Promotion; Trade Promotion; Price Promotion; Interest Promotion; Sales Promotion Strategy; Analysis Fundamentals; Consumer Response; Manufacturer Controlled Strategy; Retailer Strategy; Analysis Tehcniques for Disaggregate Data - Aggregrate Data; Principles of Promotion Analysis
ER  -