TY  - BOOK
AU  - Bullmore, Jeremy
TI  - Apples, Insights and Mad Inventors: An Entertaining Analysis of Modern Marketing
SN  - 9780470029152
U1  - 658.805 
PY  - 2006///
CY  - Chichester
PB  - John Wiley and Sons
KW  - Modern Marketing
ER  -