TY  - BOOK
AU  - Lancaster, Geoff
AU  - Reynolds, Paul
TI  - The Art of Marketing: Introduction to Marketing Vol. - 1: A Step-by-Step Guide to All The Tools of Marketing
SN  - 9788124202197
U1  - 658.8 
PY  - 2001///
CY  - New Delhi
PB  - Crest Publishing House
ER  -