TY  - BOOK
AU  - Foley, John
AU  - Kendrick, Julie
TI  - Balanced Brand: How to Balance the Stakeholder Forces that Can Make or Break Your Business
SN  - 9780787983093
U1  - 658.827 
PY  - 2006///
CY  - San Francisco
PB  - Jossey-Bass Publishers
ER  -