TY  - BOOK
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome
TI  - Basic Marketing: A Global-Managerial Approach
SN  - 9780070594104
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing
N1  - MC0619
ER  -