TY  - BOOK
AU  - D'Aveni, Richard A.
TI  - Beating the Commodity: How to Maximize Your Competitive Position and Increase Your Pricing Power
SN  - 9781422103159
U1  - 658.802 
PY  - 2010///
CY  - Boston
PB  - Harvard Business School Publishing Corporation
KW  - Consumption - Economics
KW  - Strategic Planning
N1  - The three commodity traps : from diamonds to glass The deterioration trap : how to manage market power to beat low-end competitors The proliferation trap : how to manage multiple threats to your competitive position The escalation trap : how to manage the escalating momentum of one-upmanship The diamond in the rough : how to keep finding your best competitive position
ER  -