TY  - BOOK
AU  - Ronkainen, Ilkka A.
AU  - Czinkota, Michael R.
TI  - Best Practices in International Marketing
SN  - 9780030340369
U1  - 658.848 
PY  - 2002///
CY  - Fort Worth
PB  - Harcourt College Publishers
KW  - Marketing
ER  -