TY  - BOOK
AU  - Kim, W. Chan
AU  - Mauborgne, Renee
TI  - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant
SN  - 9781591396192
U1  - 658.802 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Marketing
ER  -