TY  - BOOK
AU  - Chaston, Ian
TI  - Boomer Marketing: Selling to a Recession Resistant Market
SN  - 9780415489638
U1  - 658.804 
PY  - 2009///
CY  - Oxon
PB  - Routledge 
KW  - Market Segmentation
KW  - Taregt Marketing
N1  - Financially attractive markets Opportunity research Market assessment Internal capability Customer identification Strategy Innovation Promotion Pricing and distribution Health and beauty B2B marketing 21st Century 'Es'
ER  -