TY  - BOOK
AU  - VanAuken, Brad
TI  - Brand AID: An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Marketing Position
SN  - 9780814406816
U1  - 658.827 
PY  - 2003///
CY  - New York
PB  - American Management Association
KW  - Marketing
ER  -