TY  - BOOK
AU  - Schultz, Don E.
AU  - Schultz, Heidi F.
TI  - Brand Babble: Sense and Nonsense about Branding
SN  - 9780538727143
U1  - 658.827 
PY  - 2004///
CY  - Singapore
PB  - Thomson Texere
KW  - Brand
ER  -