TY  - BOOK
AU  - LePla, F. Joseph
AU  - Parker, Lynn M.
AU  - Davis, Susan V.
TI  - Brand Driven: The Route to Integrated Branding through Great Leadership
SN  - 9780749437978
U1  - 658.827 
PY  - 2003///
CY  - London
PB  - Kogan Page Limited
KW  - Marketing
ER  -