TY  - BOOK
AU  - Chaurasia, Harish
TI  - Brand Management
SN  - 8178803296
U1  - 658.827 
PY  - 2008///
CY  - New Delhi
PB  - Rajat Publication
KW  - Brand Management
N1  - Foundations of Brand Management Meaning of Brands Corporate Branding Classic Branding Effective Branding Brand Strategy Catalysts for Branding Language of Branding Brand Development Brand Valuation Brand Equity Brand Sense Global Branding Multiple Channel Branding Measuring Brand Personality Customer Equity Marketing
ER  -