Brand Management - Sagar, Mahim; Agrawal, D. P.; Gupta, Achintya; Singh, Deepali (New Delhi Ane Books Pvt. Ltd., 2009)
1. Introduction to Brands 2. Elements of Brand Management 3. Brand Identity 4. Brand Image: Customers Perception of Brand Identity 5. Brand Personality: Carrier of Brand Identity 6. Brand Communication 7. Brand Positioning 8. Brand Equity 9. Brand Extension 10. Ethical Brand Positioning: a new tool for Distinctive Positioning 11. Product Management
Keywords: Brand Management