TY  - BOOK
AU  - Sagar, Mahim
AU  - Agrawal, D. P.
AU  - Gupta, Achintya
AU  - Singh, Deepali
TI  - Brand Management
SN  - 9788180522833
U1  - 658.827 
PY  - 2009///
CY  - New Delhi
PB  - Ane Books Pvt. Ltd.
KW  - Brand Management
N1  - 1. Introduction to Brands 2. Elements of Brand Management 3. Brand Identity 4. Brand Image: Customers Perception of Brand Identity 5. Brand Personality: Carrier of Brand Identity 6. Brand Communication 7. Brand Positioning 8. Brand Equity 9. Brand Extension 10. Ethical Brand Positioning: a new tool for Distinctive Positioning 11. Product Management
ER  -