TY  - BOOK
AU  - Knight, Don
TI  - The Brand Management Audit: A Six-Step Approach to Evaluating the Business Performance of Any Brand and its Importance to Your Company
SN  - 9781902433721
U1  - 658.827 
PY  - 2003///
CY  - Cambridge
PB  - Cambridge Strategy Publications Ltd.
KW  - Brand Management
KW  - Marketing
ER  -