TY  - BOOK
AU  - VanAuken, Brad
TI  - The Brand Management Checklist: Proven Tools and Techniques for Creating Winning Brands
SN  - 9780749443580
U1  - 658.827 
PY  - 2004///
CY  - London
PB  - Kogan Page Limited
KW  - Brand Management
KW  - Marketing
N1  - MC0628
ER  -