TY  - BOOK
AU  - Shanthi, N. M.
TI  - Brand Management: The Emerging Paradigm
SN  - 9788131403563
U1  - 658.827 
PY  - 2006///
CY  - Hyderabad
PB  - The ICFAI University Press
KW  - Branding
KW  - Brand Management
ER  -