TY  - BOOK
AU  - Blackett, Tom
AU  - Robins, Rebecca
TI  - Brand Medicine: The Role of Branding in the Pharmaceutical Industry
SN  - 9780333930984
U1  - 658.827 
PY  - 2001///
CY  - New York
PB  - Palgrave Publishers Ltd.
KW  - Marketing
ER  -