TY  - BOOK
AU  - Sengupta, Subroto
TI  - Brand Positioning: Strategies for Competitive Advantage
SN  - 9780070581593
U1  - 658.827 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw-Hill Publishing Company Ltd.
KW  - Brand
ER  -