TY  - BOOK
AU  - Adamson, Allen P.
TI  - Brand Simple: How the Best Brands Keep it Simple and Succeed
SN  - 9781403974051
U1  - 658.827 
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - Branding
ER  -