TY  - BOOK
AU  - Taylor, David
TI  - Brand Stretch: Why 1 in 2 Extensions Fail and How to Beat the Odds
SN  - 9780470862117
U1  - 658.827 
PY  - 2004///
CY  - Chichester
PB  - John Wiley and Sons
KW  - Marketing
ER  -