TY  - BOOK
AU  - Floor, Ko
TI  - Branding a Store: How to Build Successful Retail Brands in a Changing Marketplace
SN  - 9780749451684
U1  - 658.827 
PY  - 2007///
CY  - New Delhi
PB  - Kogan Page India Pvt. Ltd.
KW  - Brand Name Product-Marketing
KW  - House Brands-Marketing
KW  - Retail Management
ER  -