TY  - BOOK
AU  - Vaid, Helen
TI  - Branding: Brand Strategy, Design and Implementation of Corporate and Product Identity
SN  - 9781844030378
U1  - 658.827 
PY  - 2003///
CY  - London
PB  - Cassell Educational Ltd.
KW  - Marketing
N1  - Contents: Secrets of Branding Revealed Branding Defined Creating A Brand Practical Implementation Alternative Implementation Historical Showcase Showcase Reference
ER  -