TY  - BOOK
AU  - Baisya, Rajat K.
TI  - Branding in a Competitive Marketplace
SN  - 9788132110590
U1  - 658.827 
PY  - 2013///
CY  - New Delhi
PB  - Sage Publications India Pvt. Ltd.
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Strategic Planning
N1  - Brand management in competitive environment Brand, its meaning, value, and power Building brand identity in challenging times Building brand equity in fiercely competitive environment Brand strategy and brand extension Designing marketing programs to build brand equity Managing brands over time and building equity through Relationship Brand accounting and brand valuation
ER  -