TY  - BOOK
AU  - Temporal, Paul
TI  - Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market
SN  - 9780471835769
U1  - 658.827095 
PY  - 2000///
CY  - New York
PB  - John Wiley & Sons (Asia) Pvt. Ltd.
ER  -