TY  - BOOK
AU  - Kant, Amitabh
TI  - Branding India: An Incredible Story
SN  - 9788172238094
U1  - 658.8270954 
PY  - 2009///
CY  - New Delhi
PB  - Harper Collins Publishers India Pvt. Ltd.
KW  - Brand Management
N1  - Crisis as catalyst: the making of a brand called 'Incredible India 'God's Own Country shows the way: Kerala, where it all began Infrastructure: propping up the fundamentals Air transport: piloting the growth of tourism Hotels: creating room for growth E-business: making travel and tourism click Healthcare: holistic healing in India Sustainability: the itinerary for the future Poverty alleviation: tourism as key catalyst Through the looking glass: future of tourism Appendix: Brand India - where next?
ER  -