TY  - BOOK
AU  - Temporal, Paul
TI  - The Branding of MTV: Will Internet kill the Video Star
SN  - 9780470822715
U1  - 658.827 
PY  - 2008///
CY  - Singapore
PB  - John Wiley & Sons (Asia) Pte. Ltd.
KW  - Brand Management
ER  -