TY  - BOOK
AU  - Walvis, Tjaco
TI  - Branding with Brains: The Science of Getting Customers to Choose Your Company
SN  - 9780273719953
U1  - 658.827 
PY  - 2010///
CY  - New Delhi
PB  - Prentice-Hall of India Pvt. Ltd.
KW  - Branding
N1  - The chance of being chosen The law of relevance The law of coherence The law of participation The process of creating powerful brands Micromarketing and corporate social responsibility
ER  -