TY  - BOOK
AU  - Gutek, Barbara A.
AU  - Welsh, Theresa
TI  - The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies and Business Structures
SN  - 9780814405277
U1  - 658.812 
PY  - 2000///
CY  - New York
PB  - American Management Association
KW  - Marketing
ER  -