TY  - BOOK
AU  - Davis, Scott M.
AU  - Dunn, Michael
TI  - Building the Brand-Driven Business: Operationalize Your Brand to Drive Profitable Growth
SN  - 9780787962555
U1  - 658.827 
PY  - 2002///
CY  - San Francisco
PB  - Jossey-Bass Publishers
KW  - Marketing
ER  -