TY - BOOK AU - Cass, Alden AU - Shaw, Brian F. AU - LeBlanc, Sydney TI - Bullish Thinking: The Advisor's Guide to Surviving and Thriving on Wall Street SN - 9780470137703 U1 - 332.62 PY - 2008/// CY - New York PB - John Wiley & Sons, Inc. KW - Investment Advisors KW - Job stress KW - Stockbrokers - Psychology N1 - Preface. Acknowledgments. About the Authors. Introduction. Chapter 1. The Hard Issues on Your Desk Chapter 2. Emotional Issues Chapter 3. Bullish Thinking Chapter 4. Mirror, Mirror on the Wall Chapter 5. Plight of the Wholesaler Chapter 6. Do You Know Your Mindset? Chapter 7. The 10 Investor Styles Chapter 8. Getting What You Want and Need from Others Chapter 9. Family Therapy for Advisors Chapter 10. Gender Challenges on the Street Chapter 11. You Are Not Alone Appendix A. Dr. Alden Cass' Landmark Research Study Appendix B. Bad Medicine for Wall Street Recommended Readings and Resources Index ER -