TY  - BOOK
AU  - Soresnsen, Hans Eibe
TI  - Business Development: A Market-Oriented Perspective
SN  - 9780470683668
U1  - 658.4012 
PY  - 2012///
CY  - Chichester
PB  - John Wiley and Sons
KW  - Marketing Management
KW  - Strategic Planning
N1  - Module 1: the business developer's mindset Business development Market orientation Innovation, the entrepreneur, and entrepreneurial orientation Business models and business plans Module 2: the business developer's toolbox Strategy and strategic management The business environment : value creation I Resources and organization design : value creation II Value appropriation and property rights Module 3: crafting and executing the business plan The marketing plan : marketing management and market research The organization plan : organizational development and governance The finance plan : financial statements, arrangements, and valuation Connecting the dots : executing the business plan Index
ER  -