TY  - BOOK
AU  - Anderson, James C.
AU  - Narus, James A.
TI  - Business Market Management: Understanding, Creating and Delivering Value
SN  - 9788129704603
U1  - 658.8 
PY  - 2004///
CY  - Delhi
PB  - Pearson Education (Singapore) Pte. Ltd.
KW  - Marketing
ER  -