Business Research Methodology - Srivastava, T. N.; Rego, Shailaja (New Delhi Tata McGraw Hill Education Private Limited, 2011)
MC0890 Scope and Applications of Research (Research is Not an Option?It is Essential for Survival and Growth) Concepts and Tools for Business Research Research Process Research Design Measurement Scales Primary and Secondary Data and Their Sources Collection and Preparation of Data Presentation of Data. Simple Correlation and Regression Statistical Inference Analysis of Variance Non-Parametric Tests Multivariate Statistical Techniques Report Writing Ethics in Business Research Indicative Topics for Business Research Excel?A Tool for Statistical Analysis Introduction to IBM SPSS Statistics Glossary Some Other Useful Books on Business Research Methodology Statistical Tables
Keywords: Research Methodology