TY  - BOOK
AU  - McNeil, Ruth
TI  - Business to Business Market Research: Understanding and Measuring Business Markets
SN  - 9780749447700
U1  - 658.83 
PY  - 2006///
CY  - New Delhi
PB  - Kogan Page India Pvt. Ltd.
N1  - The Business to Business Market Research Industry Sampling for B2B Research Trends in B2B Research What works and does not work in B2B research The B2B research process: I Desk research The B2B research process: II Quantitative research The B2B research process: III Quantitative research Costing: guidelines on the cost of projects Overviews of the business respondent, sectors and research applications Regional difference and comparisons in B2B research What it is like being B2B client and B2B researcher Training, organizational and ethics in B2B research
ER  -