TY  - BOOK
AU  - Block, Martin P.
AU  - Block, Tamara S.
TI  - Business to Business Marketing Research
SN  - 9780324222302
U1  - 658.8 
PY  - 2005///
CY  - New York
PB  - Texere
KW  - Marketing
N1  - MC0672 The Business-to-Business Research Landscape Managing Business-to-Business Market Research Secondary Source of Information Marketing Databases Analytical Tools Designing Survey Research Fielding Survey Research Qualitative Research Methods Focus Group Interviews Conjoint Analysis Multidimensional Scaling and Preference Mapping Marketing Mix Models and Financial Returns
ER  -