Business-to-Business Marketing: Relationships, Networks and Strategies - Ellis, Nick (Oxford Oxford University Press, 2011)
PART ONE: THE ORGANIZATIONAL MARKETING CONTEXT 1. The Significance of B2B Marketing 2. Organizational Buying Behavior PART TWO: INTER-ORGANIZATIONAL RELATIONSHIPS & NETWORKS 3. Inter-Organizational Relationships 4. Marketing Channels & Supply Chains 5. Industrial Networks PART THREE: BUSINESS MARKETING PLANNING 6. B2B Marketing Planning & Analysis 7. B2B Strategies & Implementation 8. Business Products 9. Business Services 10. Value & Pricing 11. Marketing Communication 12. Personal Selling & Sales Management
Keywords: Marketing