TY  - BOOK
AU  - Pradeep, A. K.
TI  - The Buying Brain: Secrets for Selling to the Subconscious Mind
SN  - 9780470601778
U1  - 658.8342 
PY  - 2010///
CY  - San Francisco
PB  - John and Wiley Sons, Inc.
KW  - Consumer Behavior
KW  - Neuromarketing
KW  - Shopping
ER  -