TY  - BOOK
AU  - Bursk, Edward C.
AU  - Greyser, Stephen A.
TI  - Cases in Marketing Management
SN  - 9780131188938
U1  - 658.8 
PY  - 1975///
CY  - New Jersey
PB  - Prentice-Hall, Inc.
KW  - Marketing Management
ER  -