Changing Minds: The Art and Science of Changing our Own Other People's Minds - Gardner, Howard (Boston Harvard Business Review Press, 2004)
Contents The Contents of the Mind The Forms of the Mind The Power of Early Theories Leading a Diverse Population Leading an Institution: How to Deal with a Uniform Population Changing Minds Indirectly - Through Scientific Discoveries, Scholarly Breakthroughs and Artistic Creations Mind Changing in a Formal Setting Mind Changing Up Close Changing One's Own Mind Epilogue: The Future of Mind Changing
Keywords: Psychology