TY - BOOK AU - Gardner, Howard TI - Changing Minds: The Art and Science of Changing our Own Other People's Minds SN - 9781578517091 U1 - 153.85 PY - 2004/// CY - Boston PB - Harvard Business Review Press KW - Psychology N1 - Contents The Contents of the Mind The Forms of the Mind The Power of Early Theories Leading a Diverse Population Leading an Institution: How to Deal with a Uniform Population Changing Minds Indirectly - Through Scientific Discoveries, Scholarly Breakthroughs and Artistic Creations Mind Changing in a Formal Setting Mind Changing Up Close Changing One's Own Mind Epilogue: The Future of Mind Changing ER -