TY - BOOK AU - Kracklauer, Alexander H. AU - Seifert, Dirk AU - Mills, D. Quinn TI - Collaborative Customer Relationship Management: Taking CRM to the Next Level SN - 9783540002277 U1 - 658.812 PY - 2004/// CY - London PB - Springer-Verlag KW - Marketing N1 - With 99 Figures and 7 Tables ER -