TY  - BOOK
AU  - Kracklauer, Alexander H.
AU  - Seifert, Dirk
AU  - Mills, D. Quinn
TI  - Collaborative Customer Relationship Management: Taking CRM to the Next Level
SN  - 9783540002277
U1  - 658.812 
PY  - 2004///
CY  - London
PB  - Springer-Verlag
KW  - Marketing
N1  - With 99 Figures and 7 Tables
ER  -