TY  - BOOK
AU  - Kinnucan, Henny W.
AU  - Thompson, Stanley R.
AU  - Chang, Hui-Shung
TI  - Commodity Advertising and Promotion
SN  - 9780813812977
U1  - 659.196413 
PY  - 1992///
CY  - USA
PB  - Iowa State University Press
ER  -